Resources to Support
The Performance Talk Chapter
Social Styles
There are lots of resources out there on various, different social styles systems. I think that the best of these is The Platinum Rule: Discover the Four Basic Business Personalities and How They Can Lead You to Success by Tony Alessandra, Michael J. O'Connor for two reasons.
First, this is the only material on this subject that I'm aware of that gives you options. You get helpful overview of four basic styles that you can use in the field. And you get more detail to help you when you need it.
The other reason is that the book is exceptionally well written and supported by an excellent web site. There is an assessment instrument on the site that you can use to get insight into your own style.
Here are some other books that can help you with this concept.
Please Understand Me: Character and Temperament Types by David Keirsey and Marilyn Bates
Type Talk at Work: How the 16 Personality Types Determine Your Success on the Job by Otto Kroeger, Janet M. Thuesen, and Hile Rutledge
Rick English is a lecturer in marketing at San Diego State University. He teaches a marketing class and includes Social Styles in his material. His support material for that class includes some helpful Social Styles material.
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